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March Gladness Bracket Challenge


ImOn Communications’ March Gladness Nonprofit Bracket Challenge returns for the 5th year March 16-31. Eight local nonprofits will compete for community votes in a bracket-style competition.  The winner will receive a $500 donation from ImOn and the runner-up will receive $250. 

ImOn will randomly pair up eight nonprofits, and all four pairs will go up for public votes from March 16 –18. On March 19th, ImOn will announce the four winners that will move on to Round 2 with voting taking place Tuesday, March 23rd - Wednesday, March 24th. The two winners from that round will move into the finals and go up for votes March 30th - 31st.  ImOn will announce the winner on April 1st.  The winner will receive a $500 donation from ImOn and second place will receive a $250 donation.

The nonprofits participating this year are: African American Museum of Iowa, Brucemore, Deafinitely Dogs, Hawkeye Downs, Indian Creek Nature Center, Iowa Veterans Outdoor Experience, LAP-Aid, and Matthew 25.

Final Round Voting

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Voting Bracket Results:


2021 Participating Nonprofits:

AAM-Circle.pngAfrican American Museum of Iowa

The mission of the African American Museum of Iowa is to preserve, publicize, and educate the public on the African American heritage and culture of Iowa. It is the only statewide museum devoted to preserving African American history and culture. Visit the museum to see their collection and exhibits that trace Iowa’s African American history from its origins to the present.


Brucemore is Iowa's only National Trust Historic Site and is an unparalleled blend of tradition and culture in the heart of Cedar Rapids. The park-like estate features 26-acre with a 19th-century Queen Anne-style mansion, filled with the stories of three Cedar Rapids families and celebrates the heritage of the community. Brucemore is a hub of cultural, philanthropic, and educational activities, welcoming 40,000 people each year to a variety of events, including festivals, concerts, tours, garden programs, children and family activities, outdoor theatre, and more.

Deafinitely-Dogs-Circle.pngDeafinitely Dogs: 

Deafinitely Dogs! works to enrich the lives of people with disabilities. They train and place service dogs with individuals with physical or emotional disabilities (Hearing, PTSD & Professional Facility Dogs). All of the dogs are trained specifically for each individual's needs. With the help of the dogs, they hope to increase the independence and quality of life for their clients. 

Hawkeye-Downs-Circle.pngHawkeye Downs

Hawkeye Downs has been a fixture in Cedar Rapids since 1925 and has been a leading entertainment venue in eastern Iowa for the last 82 years. It offers automotive racing, bingo, trade shows, conventions, concerts, motocross events, educational programs, go-cart racing, bicycle racing and auctions for individuals and families. Hawkeye Downs is a local non-profit organization operated by a volunteer board of directors who are working to keep this great resource for quality outdoor family entertainment around for years to come.

Indian-Creek-Circle.pngIndian Creek Nature Center:

The Indian Creek Nature Center is a nature preserve with scenic trails featuring educational exhibits and events. They strive to promote a sustainable future by nurturing individuals through environmental education, providing leadership in land protection and restoration, and encouraging responsible interaction with nature. Their goal is to create champions of nature by connecting people to nature to help breed understanding and passion for the natural world. 

Iowa-Veterans-Outdoor-Experience-Circle.pngIowa Veterans Outdoor Experience: 

 Iowa Veterans Outdoor Experience helps disabled veterans get back out and enjoying the great Iowa outdoors. They give assistance, camaraderie, and support to veterans and their families through various outdoor activities, giving wounded veterans opportunities that may not normally be available. IVOE was founded in 2018 by a group of members and friends of Solon American Legion, and their board of directors consists of four veterans and two sons of the American Legion.


Linn Area Partners Active in Disaster (LAP-AID) is a coalition of organizations who seek to increase resilience and minimize the impact of emergencies and disasters. More than 45 organizations and 13 teams contribute to LAP-AID to help build a better-prepared and more resilient Linn County. LAP-AID helps when a disaster strikes by helping with emergency response through mass care, housing, human services, and volunteers.

Matthew-25-Circle.pngMatthew 25: 

Matthew 25 began in 2006 to help strengthen and elevate neighborhoods on the west side of Cedar Rapids, Iowa. Today, they have grown into a committed organization that is a leader in finding a neighborhood’s potential and building on it. Through volunteers, partners, and contributors, they offer innovative programs that focus on healthy food, housing, and education. They strive to make a thriving, connected community where people are valued and talents are multiplied; where neighborhood families have access to safe, affordable housing and healthy food; and where youth are empowered through reading and the creative arts.